Our Brand Manifesto
We believe technology should do more than support asset services.
It should transform them.
Linnovate was founded on this belief – shaped by the vision of our Founder and CEO, Henry Lin, and strengthened by a decade of execution. From the very beginning, we set out to challenge convention, rethink complexity, and build smarter ways forward.
Ten years in, that belief remains unchanged.
What has changed is us.
We have grown across markets, strategies, and borders. We have evolved from a trusted asset service provider into a global leader delivering a full suite of technology powering integrated asset services.
We connect operations, compliance, and reporting to deliver solutions that are seamless, scalable, and reliable. We lead with innovation, but we are grounded in precision. We move fast, but we never compromise on quality. Our role has evolved, and so has our identity.
That’s why we chose to become simply Linnovate.
Our new brand identity reflects this evolution. It is cleaner, bolder, and more intentional-designed around the same principles that guide our work: clarity, resilience, and forward thinking. Every detail is rooted in our values and in the belief that great design, like great technology, should make complexity feel effortless.
This is more than just a redesign.
It represents over 400 people across 13 locations, united by a shared commitment to excellence. It reflects the culture that our founder envisioned from day one – one that values innovation with purpose, leadership with humility, and growth with integrity.
Linnovate is refined by where we’ve been.
Inspired by where we’re going.
This is not a reinvention.
It’s a clearer expression of who we are – and the next chapter of our journey.
