Hong Kong

Andrea Balboa is the Controller / Lead of Marketing at Linnovate Group, where she oversees global branding and marketing strategy. She leads the development of the group’s brand direction, corporate communications, and integrated marketing initiatives across multiple markets, helping to shape and strengthen Linnovate’s overall positioning and growth.

Andrea brings over 18 years of experience in building and managing global brands, with a strong background working across creative agencies and in-house marketing teams. Throughout her career, she has developed and executed brand strategies for diverse industries, combining strategic thinking with hands-on creative execution to deliver impactful campaigns and brand experiences.

Prior to joining Linnovate in 2022, she held senior marketing roles, including Head of Marketing positions across various sectors, with a particular focus on consumer electronics. Her work has consistently centered on brand development, storytelling, and driving cohesive marketing strategies across regional and international markets.

She holds a Bachelor’s degree in Public Relations and Media Studies from Santa Isabel College and Centro Escolar University.